The Dutch are renowned for their thoughtful approach to shopping—researching extensively before committing. As an interior enthusiast with years of experience curating home spaces, I share this trait, particularly when seeking fresh interior ideas. A Veneta study reveals how fellow Dutch homeowners gather inspiration. Do you align with these habits, or do you have your own methods? Share in the comments.
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Before investing in home updates, Dutch consumers draw from diverse sources brimming with trends and expert tips. Pinterest tops my daily routine for personal projects and content creation. Surprisingly, Veneta's research shows it's not the dominant choice nationally, though its influence is notable.
With 96% of Dutch people active on social platforms, interiors rank high among inspiration topics. 22% cite Pinterest, especially for living room concepts. As a frequent user, I've explored it for sofas, curtains, and TV units—though decisions often evolve.
Newcom's survey confirms 734,000 daily Dutch Pinterest users. Instagram follows at 10%, with growing appeal for visual decor ideas.
Classic channels endure. Flipping through magazines like VTWonen or Eigen Huis & Interieur on the sofa, tea in hand, offers immersive, product-sourced visuals—17% agree. TV programs such as RTL Woonmagazine and Eigen Huis en Tuin inspire 15%, highlighting trends like wooden blinds, which I admire in many homes (though practicalities like pets influence my choices).
Visiting friends or neighbors brings designs to life—15% draw ideas this way. Guests often admire elements in my home, like our front door, which recently sparked compliments from strangers.
18% prefer in-person browsing at home stores and boulevards for trend spotting and bold combinations. Post-pandemic visits are rebounding; recently, I joined my daughter on such a trip for bedroom blackout blinds in our year-old home.
How do you source your interior inspiration?
