For fall, H&M Home collaborates with three talented female artists and presents a campaign called "For the love of Craft" . There are personal and unique pieces for the home, in order to adopt a resolutely trendy decoration .
Through this collection, H&M Home promotes arts and crafts and highlights the work of 3 artists. We then find the creative duo Sacred Frangine which brings together two childhood friends, Célia Amroune and Aline Kpade. Their work is inspired by female characters exploring the beauty of simple things and everyday life. The creations of Brunna Mancuso are also highlighted. From her studio in Brazil, she creates posters with various techniques – watercolor, gouache and acrylic. Finally, the Italian-Nigerian artist from Berlin Diana Ejaita creates silhouettes with poignant and contrasting colors telling stories of kinship, culture and nature. In this collection, find cushion covers, plaids, ceramics and posters.
The collection will be available in selected stores and online from October 7.
