The Body Shop stands out as a pioneering brand. Founded in 1976 by Anita Roddick with a mission to trade ethically and do good, it marked its 40th anniversary with the inspiring slogan: Enrich not exploit (it's in our hands) / Enrich without exploiting (together it's possible!). This commitment rests on three core pillars: enriching people, the planet, and products.
Faiza Elhakkaoui, Marketing & Digital Director for France and Benelux, shares that "recycling enriches the planet while sparking creativity. DIY projects empower our customers and employees to unleash their potential." To bring this to life, the brand partnered with Christelle Rousselin (from her upcoming blog) to create DIY tutorials, soon available on the Ma Beauté Engagée website.
In the meantime, try these three expert-approved DIY ideas to upcycle cream jars into a cactus garden, scented candle, or indoor terrarium. Follow the steps for sustainable style!
