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Rice: Denmark's Playful, Ethical Decor Brand Loved by Families Everywhere

Building on our coverage of the nostalgic Milk x Habitat collaboration, discover Rice—a Danish decor brand that's as fun and approachable as it is responsible. Plates, spoons, and decorative pieces boast whimsical designs that charm children yet delight adults too. With vibrant patterns, bold colors, and quirky shapes, Rice brings joy to every table. The brand refreshes its collection regularly, keeping prices accessible: think a set of 6 teaspoons for €9.20, 6 colorful cups for €25.50, or a raffia basket at €41.90.

Ethics and Stylish Decor, Perfectly Aligned

"No one can help everyone, but everyone can help someone"—that's Rice's guiding mantra. Founded in 1998, this Danish company upholds human rights across its global workforce. Take their Cups of Hope campaign: each pair sold donates €1.50 to UNICEF, funding 800 liters of clean drinking water for children worldwide.

We absolutely love it!